Advanced Skin Care and Cosmetics for Men

Introducing the First Complete Line of Cosmetics for Men

In April 2000 Studio5ive Skin System, a pioneer in grooming products for men, announced the Internet availability of its exclusive line of men's premium cosmetics. Studio5ive's unique system works with a man's natural complexion, supporting an effective, yet virtually undetectable cosmetic application at any distance. This facial grooming collection includes an instructional CD-ROM program, which shows men how to correctly use cosmetics for a handsome and fit appearance. Results are immediate, and better-looking skin is guaranteed! The Studio5ive system is fast and efficient, requiring as few as three minutes to apply.

"Men want to enhance their looks, but for obvious reasons they're afraid of using makeup" said Ben Cohler, founder and president of Studio5ive Skin System. "Not only does Studio5ive offer a uniquely formulated cosmetic system designed specifically for a man's skin, but it also provides the all-important knowledge of how to apply cosmetics so they are virtually undetectable in any light or at any distance while enhancing a masculine, youthful, and healthy appearance.

Easy to Use, Quick to Apply, and Virtually Undetectable

Until now men haven't had acceptable options or reliable guidance when it came to improving their looks. If they wanted better looking skin or needed help with a blemish problem they borrowed their wife's or girlfriend's makeup. The problem with this approach was that these products were not designed for the particular needs of the male face such as ease of use, speed of application and undetectability. Studio5ive Skin System has changed all this with a system that's tailored to men's unique requirements.

Studio5ive's web site (www.mensmakeup.com) provides a complete introduction to, and explanation of, the art and science of male facial grooming. The site explains the difference between men's and women's cosmetics, provides educational information about specific products, and allows customers to purchase them directly, discretely and securely through an encrypted online order form.