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Studio5ive
Skin System
Today
more than ever, men are discovering how fitness and grooming can
enhance a positive self image. As every man knows, nothing is
more important for achieving this than the confidence that comes
from knowing that he’s achieved his personal best. This
philosophy is at the core of Studio5ive Skin System - a company
dedicated to improving men's sense of style and image awareness.
About
the Founder
Studio5ive
Skin System was founded in 2000 by Ben Coler, a professional
cosmetic and skin care specialist for over 20 years. His high
performance skin care and cosmetic line address the needs of
today’s men by providing solutions to help counteract the
visual effects of aging, sun damage, and environmental and
life-style stress factors. Studio5ive products are manufactured
by America’s most technically advanced cosmetic labs in
accordance with Mr. Coler’s high and exacting standards,
which meet and exceed those set forth by the industry.
Ben has traveled around
the United States coaching men on the use of corrective makeup
that's both beneficial and undetectable. His innovative approach
to men's makeup has earned Studio5ive acclaim throughout the
cosmetic and skin care industry and is setting new standards in
men's grooming around the globe.
Marketing
More Than a Concept
Ben
Coler’s approach to skin care goes against standard
marketing and advertising concepts. "The
idea that men are tough and therefore they require tough
products sounds appealing but from a scientific standpoint it
doesn't make a lot of sense. "says
Mr. Coler. "Just
because men have thicker skin doesn’t mean that they should
use aggressive products to treat it. Frequency and diligence, is
the key to better skin care for men, not aggression. After all,
men’s and women’s skin cells look the same under a
microscope and rough edged scrubbing particles or irritating
chemicals don’t know the difference between a hard surface
and the fragile human epidermis".
The concept of "frequency"
mandates in some cases that men actually require gentler
treatments than women.
It's a Guy Thing
Studio5ive
Skin System is a synergistic balance of effective and practical
treatments which target men’s skin care issues head on.
Each product works in tandem with the other producing a
cumulative effect. This carefully tested line supports and
compliments the skin’s natural renewal process rather than
replace it. Studio5ive understands that men sometimes neglect
their skin in a variety of ways including excessive sun
exposure, inadequate cleansing and moisturizing, and
insufficient water and mineral intake. These factors combined
with naturally thicker, oilier and sweatier skin require a
technically advanced skin care and cosmetic program which is the
fundamental basis behind Studio5ive Skin System.
Knowledge
Is Power
It's
important to us that our clients are informed about the products
they select for their skin. We've taken significant steps to
improve our customer experience. After listening to your
suggestions, we've implemented many changes that offer you
effortless navigation in an easy-to-understand format. Our site
features a user-friendly design with enhanced visual graphics,
detailed product descriptions, educational information, an
ingredient glossary, interesting articles on men's skin care and
grooming, and of course more new products and shades. We think
you'll agree we've made Studio5ive Skin System easier to
understand, helping you make the selection that's right for you.
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